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Story of [hus:]
[hus:] is a Japanese knitting brand and shop built around the concept of a “natural yarn shop that fits into everyday life.”
The name hus means “home” in Danish, and the brand focuses on yarns and hand-knit pieces that blend naturally into each person’s daily life. On its official site, [hus:] describes its aim as sharing the warmth and richness of a life with handknits. Its lineup includes natural-feeling yarns, knitting kits, tools, materials, books, and digital patterns.
The brand also highlights factory yarns sourced from apparel fiber mills, including yarns that can only be found through [hus:], ranging from affordable options to unusual yarns used by Italian luxury brands. To make knitting more enjoyable, [hus:] also develops original kits and collaboration kits, and says it has created more than 100 kits with over 20 popular creators to date.
Explore other brands
Founded in 1925, Clover is a Japanese maker of high-quality craft tools, and at Itoma we currently offer its trusted crochet hooks.
Cosmo is Lecien’s premium embroidery floss line, launched in 1950 and now offering roughly 500 silk‑like, colourfast cotton threads that are prized worldwide for their soft feel and vibrant, long‑lasting colours.
Founded in 1901 by Yokota Chōzaemon, DARUMA is a Japanese brand known for its high‑quality sewing and knitting threads and its enduring motto “Prices change. Quality endures”.
Established as Hamanaka Shoten in 1956 and still based in Kyoto, Hamanaka produces high‑quality yarns and craft materials—from soft wool blends to eco‑friendly raffia fibres—and seeks to share the joy of creativity with crafters worldwide.
Itoma Japanese Craft Studio is the in‑house brand of Itoma, producing thoughtfully designed tools and accessories that enrich and accompany your crafting time.
Kimono Yarn is a handmade Japanese upcycled material created from discarded kimono fabric and designed for knitting, weaving, wrapping, tying, and other free-form craft uses.
Olympus Thread is a Japanese thread maker with over a century of expertise, and at Itoma we currently offer its finely made lace thread.
